Tottenham midfielder Dele Alli could replace Neymar as the world's most expensive footballer if he impresses for club and country this season.
Paris Saint-Germain rocked the footballing world by buying Brazil superstar Neymar from Barcelona for €222million last month.
He continued a flying start to life with the Ligue 1 club by scoring in Tuesday's 5-0 Champions League rout of Celtic.
By contrast, Alli will be sidelined through suspension when Spurs begin their campaign against Borussia Dortmund on Wednesday, but football finance expert Raffaele Poli believes the 21-year-old is as well-placed as anyone to topple Neymar's status as the most expensive footballer in history.
Poli is the head of the Football Observatory at the International Centre for Sports Studies (CIES), a Swiss-based study centre that published research in June estimating Neymar to have a market value of €210.7m – a shade below the buyout clause PSG staggeringly activated.
The CIES placed Alli and Spurs team-mate Harry Kane next in their standings at that stage and Poli told Omnisport that Neymar's record could be short-lived if such players impress on the big stage and decide it is time for a change of scenery.
"Potentially it can be broken already next year," he said.
"A player like Dele Alli – if he does well, if he does a good domestic league with Tottenham, if he does a good Champions League campaign, if he does a good World Cup with England next year then I wouldn't be surprised if he could be transferred for more than Neymar's price.
"This wouldn't be a sign of inflation by itself. It depends on how he performs, but Neymar was not the most inflated transfer during the last window."
The latest CIES figures value Alli at €182.6m, a shade below Lionel Messi's €184m, using an algorithm based on analysis of more than 1,500 fee-paying transfers that is updated after every window.
Poli is keen to point out that such blockbusting transfers will remain the preserve of elite players and are therefore not the most effective way of demonstrating inflation across the market.
"There were other transfers like Kylian Mbappe and Ousmane Dembele or Benjamin Mendy to Manchester City that were more inflated than the Neymar one," he explained, in reference to the CIES findings.
"A high price does not mean high inflation. It depends on the characteristics of the players.
"The surprise was not the price, it was that Neymar accepted to change teams because at first glance he was very well at Barcelona.
"At the current inflation it is possible to have €200m transfer every summer but that does not mean it will happen. There are only a few players that can have this value and it is up to these players to say 'okay, I want to move' or not."
|Dortmund meet Madrid again as Besiktas look to end drought - Champions League in Opta numbers|
|Castleford Tigers get six in Super League Dream Team|
|Villarreal promote coach Calleja to first-team duties|
|Ashes hopeful Westley faces anxious wait over hand injury|
|Donald Trump ´so proud of NASCAR´ for stance on protests during anthem|
|Zvonareva ousts fourth seed Begu in Tashkent opener|
|Napoli striker Milik set for long lay-off after knee surgery|
|Mourinho avoids FA punishment after being sent off at Southampton|
|Draxler predicts a ´spectacle´ when PSG face Bayern|
|Tevez challenged to prove his worth by Shanghai Shenhua|
|Mercedes avoiding complacency after Singapore ´surprise´|
|Bielsa has backing of Lille owner despite poor run|
|Shakhtar will attack Man City, predicts Fernandinho|
|Burki hopes Dortmund crowd can be key against Madrid|
|Zverev: Everyone would want Federer as a coach|
|Kroos returns for Madrid´s trip to Dortmund|
|Chelsea boss Conte: For sure, I will return to Italy|
|Neymar and Mbappe need time to settle at PSG, says Ancelotti|
|Aston Martin named Red Bull´s title sponsor from 2018|
|Walker´s World Cup hopes ended by ankle surgery|
|Villarreal sack Escriba after Getafe humbling|
|Mathieu hits out at Barcelona treatment|
|Lukaku and Raiola repeat calls for offensive chant to stop|
|Billy Vunipola would take pay cut to avoid burn out|
|Agar out of India tour with broken finger|
|De Bruyne keen on new Manchester City deal|
|Marcelino laughs off injury after hurting hamstring celebrating|
|Diamondbacks clinch home-field advantage in wildcard game with walk-off win|
|Brady, Rodgers inspire comebacks for Pats and Packers|
|Milan shouldn´t be losing to weaker teams – Fassone slams Montella´s men|
|MLS Review: Sporting KC, Portland keep pressure on|
|Bautista receives emotional farewell from Blue Jays fans|
|It´s been a wild ride - Schauffele revels in Tour Championship victory|
|Mixed feelings for FedEx Cup champ Thomas, despite collecting $10m bonus|
|Wenger unwilling to sacrifice any potential trophy|
|Kershaw breaks Dodgers record for most seasons with 200 strikeouts|
|NFL players react to Trump´s ´assault´ on freedom of speech|
|Kane worth more than £100m – Noble|
|Klopp: I could write a book on defending|
|Maddon all for self-expression as Cubs manager clarifies Trump comments|
|Stanley Cup champions Penguins will visit White House|
|Kyle Busch advances to NASCAR playoffs with New Hampshire win|
|Ederson wishes Mane well after recovering from horror tackle|
|Schauffele wins Tour Championship, Thomas claims FedEx Cup title|
|Axar returns for final two Australia ODIs|
|Guardiola balks at Chelsea or United fearing in-form Manchester City|
|Morata shining as Chelsea´s leading man after Juve, Madrid frustration|
|Black Caps omit Neesham and Broom for India ODI series|
|CAF Champions League Review: Etoile Sahel see off Al Ahli Tripoli to reach semi-finals|
|Moeen ´just had a slog´ in breathtaking century|
|Seahawks & Titans sit out national anthem|
|President Trump responds to anthem protests: Locked arms is good, kneeling is not acceptable|
|WATCH: Showboating costly as Bears´ Cooper is denied TD|
|Late Isa snatches Toulon win, Lyon up to third|
|Federer secures Laver Cup victory for Europe|
|Dzumhur sees off Fognini for history-making ATP triumph|
|Brighton winner was a foul, claims frustrated Benitez|
|Bjerregaard claims maiden European Tour title at Portugal Masters|
|Steelers skip anthem, players kneel as NFL shows solidarity amid Trump criticism|
|Brutal Moeen century sets up thumping England win|
|India wrap up series win over Australia and regain top spot in ODI rankings|
|Exeter Chiefs cruise to first place, Northampton Saints hammer London Irish|
|Spalletti: Unbeaten Inter must go beyond their limits|
|Brighton and Hove Albion 1 Newcastle United 0: Hemed the hero in second home win|
|Pedrosa unimpressed with incredible Rossi|
|Better late than never - Matuidi delighted with start to life at Juventus|
|Gojowczyk upsets Paire to win maiden ATP title at Moselle Open|
|Mladenovic´s miserable run continues in Wuhan|
|Sensational Sagan storms to third successive World crown|
|Inter 1 Genoa 0: Late D´Ambrosio header snatches victory for Spalletti´s side|