Massimiliano Allegri has called on his Juventus team to channel the anger from their Champions League final defeat to Real Madrid in the new season.
Juventus get their campaign under way against Lazio in the Supercoppa Italiana on Sunday, having lost in Europe's showpiece final two years out of the last three.
Allegri's men won the Serie A and Coppa Italia double last season - beating Lazio in the final - but the coach told his players to be inspired by their loss to Madrid.
"I am a coach who tries to do as little damage as possible with the squad at my disposal," Allegri, who had considered resigning after Juve's defeat, told reporters on Saturday.
"I reflected to see if I still wanted to challenge myself and go forward. I thought this squad could start another important season.
"Juventus have won six Serie A titles in a row, reached the Champions League final twice in three years, won the Coppa Italia and Supercoppa.
"There is bitterness at losing the final, but we must focus on the satisfaction of reaching the final twice in three years, as Juve hadn't been there in quite some time.
"A new season begins, we're all on a level playing field. After the defeat in the Champions League final in Cardiff, we must use that anger to start the new campaign.
"We must be aware of our strengths and aware that it takes hard work day by day. The important thing is to be challenging for the Scudetto, Coppa Italia and Champions League in March."
Juventus have handed striker Paulo Dybala the number 10 shirt ahead of the new campaign and goalkeeper Gianluigi Buffon believes the Argentine deserves to follow the likes of Alessandro del Piero, Zinedine Zidane, Michel Platini, Roberto Baggio and Andrea Pirlo in wearing the shirt.
"I think giving Dybala the number 10 is a wonderful signal and it puts more responsibility on his shoulders," Buffon said. "A talent like Dybala can honourably wear the number 10 for Juventus and I don't know anyone else who could represent it better.
"We are happy and satisfied to be here playing another Supercoppa Italiana. I lived my life trying to take the positives from the negatives. I have a strange sense of euphoria and joy. Tomorrow is a new challenge and a very important test for us.
"I see the Juve defence much the same as other years [after Leonardo Bonucci's sale to AC Milan], it's strong and will as always be a point of strength for us.
"We have everything in place to play a great game, which is what the event demands. Aside from the opponent, who in recent years always struggled against us, they had difficulty because we always respected them."
|I wouldn´t sell him - Arbeloa wants Bale to remain at Real Madrid|
|Two Grand Slams and 2,253 points scored - Gatland´s 100 Wales matches in Opta numbers|
|Leeds United delay reveal of new club crest|
|Guti urges Neymar to leave PSG for Real Madrid|
|Bottas: I can beat Hamilton to F1 title|
|Vettel and Ferrari ´fired up´ for 2018 after unveiling SF71H|
|Azpilicueta: Chelsea must be perfect to beat Barcelona|
|Rai´s big finish ensures three-way tie in Qatar|
|Roma star Under tipped to win Ballon d´Or before 2023|
|WATCH: Snedeker splashes around for a soggy six at Honda Classic|
|Hamilton says Vettel rivalry ´could be worse´ in 2018|
|Zola denies he will join Sarri at Chelsea next season|
|Barcelona is my club - Sergi Roberto rejects other interest to sign new deal|
|Lewandowski employs Zahavi as agent as Real Madrid rumours continue|
|If you gave me a chainsaw I´d take it off - Wolff not keen on halo|
|Farrell and Porter among five Ireland changes|
|Pardew confirms Evans remains West Brom captain|
|Muntari joins Seedorf at Deportivo La Coruna|
|F1 champs Mercedes launch new W09|
|Wigan coach Wane ponders Hardaker lifeline|
|Hamilton hopes for pre-season contract resolution|
|Winter Olympics 2018: Joy for Gisin, Hirscher´s woe and record-breaking win for Wu|
|Rooney: Moving to China for the money would have been easy|
|Carrasco left out of Atletico squad amid China move reports|
|Arthur: Move to Barcelona still on track|
|Blatter backs Morocco 2026 World Cup bid|
|Moeen backs Rashid, Hales white-ball decisions|
|Wenger sees Welbeck emerging from torrid struggles|
|Zidane stands by selfless Benzema|
|Sodhi earns New Zealand ODI recall|
|´Important names´ keen on Inter star Icardi|
|Hughes returns in only England change|
|Manchester United v Chelsea: Mourinho and Conte´s feud in their own words|
|Manchester United v Chelsea: Grant´s disastrous debut, Drogba´s ´offside´ goal and other Old Traffor|
|Walker motivated by EFL Cup final showdown with Arsenal|
|Manchester United v Chelsea: ´Specialist in failure´, eye-pokes and Mourinho´s other best rows|
|CONCACAF Champions League Review: America close in on quarters with huge win|
|Keane defends Pogba as former United captain demands more from Lukaku and Sanchez|
|Stoger labels Reus ´indispensable´ amid Milan links|
|Ferdinand and Man United team-mates doubted De Gea|
|Sock, Isner and Raonic crash out at Delray Beach|
|Rain sees Cilic-Monfils suspended at crucial stage|
|Djokovic steps up rehab as Federer leads the way|
|Cuban fined $600K for tanking comments|
|Fowler says PGA National demands full attention|
|Rory McIlroy curbing expectations before Masters|
|Shakhtar would´ve won by more if not for Roma´s Alisson – Fonseca|
|Popovich would be ´surprised´ if Leonard returns for Spurs this season|
|Championship Review: Wolves squander two-goal lead to Norwich, Cardiff City take advantage|
|Mourinho happy with ´big effort´ from Pogba|
|Benneteau ousts Bautista Agut in Marseille|
|Mourinho questions medical staff after ´bad´ Herrera injury|
|Sarri demands better from Napoli ´buffoons´|
|Mourinho hugs reporter for asking about McTominay instead of Pogba|
|Di Francesco slams Roma: I should have substituted half of them!|
|Curtains for Konta and Ostapenko in Dubai|
|De Gea happy with ´important´ wonder save|
|Woods eager to experience Masters ´rush´|
|Vazquez and Asensio important to Madrid, says Zidane|
|Shakhtar Donetsk 2 Roma 1: Fred stunner seals first-leg comeback|
|Sevilla 0 Manchester United 0: De Gea ensures Mourinho´s men stay level|
|Klaasen and Duminy half-centuries set up T20 decider|
|Herrera injury gives dropped Pogba chance for reprieve|
|Tindall urges England to ´hunt´ vulnerable Scotland|
|Firmino insists he did not abuse Holgate|
|Leganes 1 Real Madrid 3: Casemiro inspires comeback for Zidane´s men|
|Milan have everything to lose – Gattuso worried about complacency|
|United a big team in defeat - Mourinho aims dig at City|
|Firmino escapes punishment after Holgate allegation|
|Mourinho benches Pogba for Sevilla clash|