Former West Ham striker Carlton Cole has called on the club to keep hold of Marko Arnautovic, describing the Austrian forward as the Hammers' "main player".
The 29-year-old has been linked with a move away from the club in the January transfer window and Chelsea are rumoured to be interested in signing him, along with Everton.
Arnautovic has scored five goals in 10 Premier League appearances for Manuel Pellegrini's side this season and Cole said his form has helped to build a strong bond with the club's fans.
"He's happy at this club," Cole told Sky Sports.
Arnie provided a last-minute assist as Austria snatched a dramatic 2-1 victory in Northern Ireland! https://t.co/VqyQovXTaF— West Ham United (@WestHamUtd) November 18, 2018
"I don't think he's looking actively to go and leave. He's loved here.
"I don't see any reason why he should be leaving the club. Everyone knows what he's capable of here and I think we'll see him stay.
"If he does go, it will be a great loss to West Ham, but we always find a way to carry on. We always do.
"I don't want him to leave. I don't think the club will let him leave, because he's our main player."
Meanwhile, Cole gave his backing to a potential West Ham swoop for former Manchester City midfielder Samir Nasri, who is reportedly training with the club as he attempts to win a contract.
Nasri received an 18-month ban for breaching World Anti-Doping Agency (WADA) rules in 2016 but is free to train with any club again this month.
The former France international, 31, played under Pellegrini at City, and Cole said: "I think the manager has a good relationship with him.
"We know his class, he's a classy player.
"He will bring something different to the squad and he has that experience too.
"It will be a great addition to the squad but it depends what the manager wants and what the owners want."
|Tottenham youngster Walker-Peters signs on until 2023|
|Juventus ´more of a family´ than Real Madrid - Ronaldo|
|Kingsley Coman contemplates retirement if injury nightmare continues|
|McVay ´sick´ over offensive failings as Rams coach takes blame for loss|
|Calleja axed as Villarreal coach|
|Kenyan Drake on Miami Miracle: I couldn´t let Gronk tackle me!|
|Ronaldo: I deserved Ballon d´Or, the numbers don´t lie|
|Rugby Australia to make Cheika decision this month|
|England defender Gomez signs new Liverpool deal|
|Ronaldo wants to see Messi follow him to Italy|
|Neymar happy to play in any position for PSG - Draxler|
|Paine insists he is ´fine´ after taking blow to finger|
|Ponzio: River players will be ´idolised´ for Libertadores success|
|Champions League permutations: How Inter, PSG and Liverpool can progress|
|Kohli: India were better and deserved to win|
|Bears shut down Goff, Rams|
|India survive dramatic finish against Australia|
|Klopp calls for electric Anfield atmosphere against Napoli|
|Saints clinch back-to-back NFC South titles, Bears trump Rams|
|Bucks improve to 2-0 against Raptors with win in Toronto|
|Black Caps include Patel for Sri Lanka Tests|
|Maidana: River want Real Madrid clash|
|Cowboys top Eagles in OT behind stellar Cooper display|
|AC Milan evaluating Fabregas signing – Leonardo|
|WATCH: Steelers´ chance at game-tying field goal slips away|
|Hayne will plead not guilty to charges, says lawyer|
|Boca boss Schelotto: The only thing I feel is sadness|
|Cardinals´ Fitzgerald makes NFL history with most receptions for one team|
|River Plate´s Copa Libertadores star Gonzalo Martinez confirms January departure|
|Klopp: I was never worried about Salah´s form|
|Packers QB Rodgers sets NFL record for most passes without an interception|
|World Cup bulking hampered Man United form – Lukaku|
|Leonardo rules out Ibrahimovic Milan return|
|Warriors´ Green to return against Timberwolves|
|I feel for him… we´ll make it work – Butler responds to Embiid´s frustration|
|Torino draw no missed opportunity for misfiring AC Milan, claims Gattuso|
|We´ll always be linked together forever - Wade reflects on playing with James before final match-up|
|O´Sullivan wins record seventh UK title|
|Chiefs secure playoff berth, Saints win NFC South|
|River Plate 3 Boca Juniors 1 (aet, 5-3 agg): Quintero and Martinez clinch Libertadores title in extr|
|WATCH: Chiefs QB Mahomes throws no-look pass|
|Dolphins defeat Patriots on miraculous final play|
|Kizzire eagle snatches QBE Shootout victory|
|AC Milan 0 Torino 0: Donnarumma shines, Cutrone misses late chance|
|Back to the drawing board for West Indies - Chase|
|Copa Libertadores: Messi and Griezmann among stars in Madrid for River-Boca Superclasico|
|Brady sets NFL record for most career TD passes|
|Copa Libertadores: Tevez named on Boca bench for Superclasico final|
|Premier League needs VAR, right now! - Benitez fumes over Dean´s decisions|
|McCall expects Itoje to fit for the Six Nations|
|Solari salutes Real Madrid character after ´ugly´ Huesca win|
|Berbatov defends under-fire Lukaku|
|Sarries crush Blues to maintain unbeaten start|
|Newcastle United 1 Wolves 2: Doherty punishes Yedlin red with late winner|
|Deeney jokes he´ll ´smash´ former Watford star Richarlison|
|Huesca 0 Real Madrid 1: Bale ends drought as Solari´s men edge to victory|
|Ponting: Umpires not looking at no-balls|
|Bale ends longest LaLiga goal drought|
|Porter backs Brees for MVP, Saints for Super Bowl|
|Verstappen eyeing 2019 title fight|
|Wall ´shouldn´t have played´ against Cavaliers after scoring just one point|
|Hazard: Man City the best team in the Premier League despite Chelsea win|
|LeBron explains why he gave a Grizzlies employee his game-worn shoes|
|Bangladesh cruise to ODI victory as seamers punish Windies|
|Football will win over violence, claims CONMEBOL president|
|Alcorcon support Reus Deportiu over unpaid players|
|Saponara explains cheeky celebration after last-gasp leveller|
|Godin and Filipe Luis return to Atletico training|
|Kick It Out condemns alleged racist abuse of Sterling|
|Emotional Oosthuizen clinches South African Open title|